Accord uses all available communications tools appropriately to a meaningful and sustainable effect.

Moreover, Accord applies the Integrated Communications model to ensure that all the tools used to convey the best, most powerful and most memorable message for the target audience are in harmony with each other.

Corporate Communications

Image management, brand management, prestige management, agenda management, social responsibility project management, sponsorship projects, corporate publishing, internal communications projects are all included in Accord’s corporate communications services offering.

Financial Communications

Identification of investors, communication and planning during the public offering process, gathering of relevant information, identification of target media, informing the financial industry analysis media members about financial news and ensuring media placements are among some of Accord’s services. Additionally, Accord organizes broker and analyst summits, works on financial news announcements and financial news bulletins, and coordinates financial, administrative and commercial media excursions as well as press conferences. Accord also prepares written and visual presentations on investment and financial topics.

Marketing and Product Communications

As part of marketing and product communications, Accord can identify target audiences, examine client profiles, marketing targets and create tailored services or product promotion programs in accordance with these research results, research product market shares, research competitor companies and market shares, plan and implement projects regarding media and customer relations.

Media Relations

Media consultancy, media planning, organizing press conferences, organizing media excursions, planning lobbying events for media, creating press kits, preparing press releases, preparing exclusive interviews, exclusive news monitoring, media training monitoring, media monitoring (event, brand/company, industry/competition), media analysis reports assessment and advertisement equivalent assessments are services Accord provides under media relations.

Effectiveness Management

Planning of creative and effective projects, program/technical scheduling for events, consultancy and services for creation of brand identity and establishing of relationships between third parties are services Accord provides under effectiveness management.

International Public Relations

Planning and carrying out of events for international companies in Turkey industry monitoring and media analysis of industry players in Turkey for internationally based companies, organization of international conferences, seminars, meetings, exhibitions, and media excursions, and establishment of international contacts in commercial, financial, and investment topics are services Accord provides under international public relations.

Crisis Management

Identification of potential crisis areas, enabling rapid communication and coordination in events of sudden crises, identification and planning of crisis management strategies, and management of crisis responses and results are services Accord provides under crisis management.